Streamlining Scriptwriting & Scheduling for Coronation Street and Emmerdale
About ITV Studios
ITV Studios is one of the world’s leading creators, producers, and distributors of television content. In the UK, it stands as the number one producer and the home of Coronation Street and Emmerdale—two of the nation’s most enduring dramas, broadcast multiple times each week for generations.
Producing 10–12 episodes in just two weeks requires precision, speed, and flawless coordination. With multiple crews filming across locations, ITV needed smarter tools to manage the complexity of scriptwriting and scheduling at scale.
The Challenge
Behind every episode lies a demanding production process. Scripts pass through numerous drafts, balancing private writing with collaborative editing. At the same time, scheduling must account for shared sets, cast, and crew—without creating costly conflicts.
Manual, paper-heavy workflows were increasingly inefficient, and scheduling clashes risked slowing production.
Paul Appleton, Head of Platform Management, Studios Technology at ITV, explained: “We needed software that could handle the unique complexity of producing Coronation Street and Emmerdale—supporting both private and collaborative writing, while giving us complete control over scripts and schedules.”
The Solution: dzjinius
With dzjinius, ITV found more than a platform—they found a partner. Working closely together, ITV and dzjinius co-developed a solution tailored to the realities of high-volume television production.
The result was a system that combines professional-grade scriptwriting with advanced scheduling for multi-unit shoots, built to meet ITV’s ambitious production demands.
“Our production volume is fairly unique. The dzjinius team engaged with us from day one, collaborating to adapt the platform so it could support multi-unit filming while still delivering a seamless scriptwriting experience,” added Appleton.
The Impact
Five years into the partnership, the transformation is clear:
- Unified workflows – scripts and schedules managed in one central platform
- Increased efficiency – reduced manual effort and paperwork
- Improved collaboration – teams across production access the same, up-to-date information
As Appleton noted:
“dzjinius enables us to continue producing a high volume of quality content. By streamlining workflows and making information accessible, our teams can focus on delivering the best material to our audience.”
The Partnership
For ITV, dzjinius represents more than technology—it’s a trusted collaborator. Built on openness and innovation, the relationship continues to evolve, ensuring ITV stays ahead of the curve.
“It’s hard to single out one feature. The real value comes from how the system grows with us. Working in partnership with dzjinius, we’ve developed capabilities that keep us efficient, focused, and storytelling-driven,” Appleton concluded.
When asked to summarize the experience in three words, ITV’s response was clear:
Open. Collaborative. Engaging.
